Reference Profile Series: The Promoter Manager

In the latest episode of The Bosshole Chronicles, hosts John Broer and Sara Best delve into the intricacies of the Promoter reference profile from the Predictive Index. Promoters, characterized by their charismatic, extroverted, and flexible nature, represent about 9.65% of the population. They are persuasive extroverts who thrive on social interaction and exhibit a tendency towards informality. Here we explore the main topics discussed in the episode, offering valuable insights for managers looking to harness the full potential of Promoter personalities within their teams.

Understanding the Promoter Reference Profile

Promoters are described as casual, uninhibited, and persuasive extroverts who thrive on social interaction and exhibit a tendency towards informality. Their core traits include high extroversion, low formality, and a supportive and flexible demeanor. Promoters have a high drive for social interaction, a low drive for formality, and moderate situational patience. These drives translate into behaviors such as high collaboration, outgoingness, and flexibility. Managers can leverage these strengths to create a collaborative and high-performing work environment by understanding and meeting the needs of Promoters.

Navigating the Promoter Manager Relationship

Promoter managers exhibit unique characteristics and work styles. They are engaging, empathetic, and highly collaborative, preferring to delegate authority and think outside the box. Their strengths include being motivating communicators and persistent relationship builders. However, they can also fall into traps such as appearing superficial or overly talkative due to their low formality and flexible approach. Understanding these traits can help managers navigate the Promoter manager relationship effectively, ensuring that Promoter managers thrive and inspire their teams.

Maximizing the Promoter Team Dynamic

Managing Promoter team members requires creating environments that foster their need for public recognition and team accomplishments. Promoters thrive in flexible environments free from competition, where they can approach tasks creatively. Key management strategies include providing high-level overviews instead of detailed minutiae, establishing clear expectations and outcomes, and avoiding solitary or highly detailed tasks. Emphasizing trust-based feedback and non-judgmental feedback can help managers leverage Promoters' strengths in out-of-the-box thinking to drive innovative solutions.

Promoter Management Strategies and Tips

Effective coaching of Promoters involves concise and focused coaching sessions to keep them engaged. Clear communication regarding non-negotiable processes and routines is essential, as is providing support when Promoters need to deliver negative feedback. Transparency and private critique help maintain trust and morale. Additionally, balancing Promoters' high extroversion with complementary team members who excel in detail-oriented tasks can enhance team dynamics. Managers should recognize and leverage Promoters' diverse capabilities to ensure their success and satisfaction in the workplace.

By understanding a Promoter’s core traits, needs, and behaviors, managers can create a collaborative and high-performing work environment. Navigating the Promoter manager relationship, maximizing the Promoter team dynamic, and implementing effective management strategies are key to ensuring Promoters thrive and inspire those around them.

Do you think you’re a Promoter? Check out the video below and take the free Reference Profile Assessment to find out!